WHAT I PROMISE, AND WHAT I WILL NEVER PROMISE.

What gets measured, and how it reaches you

Once a month, in five minutes of reading. Named keywords agreed before the work starts. Map pack position from the suburbs you service. Calls and enquiries that came from search, separated from the ones that did not. What I changed and why.

What you will not get is a folder of graphs. The most repeated complaint in this industry is a report that is "just a heap of graphs and it's like, what do those graphs mean". If a number does not lead to a decision, it does not go in the report.

What I will never promise you

Not a position. Not a timeframe. Not a number of leads. Not a return on your money.

The reason is legal and it is worth understanding, because it should change how you read every other quote you get. Under Australian Consumer Law, a claim about a future outcome is treated as misleading unless the person making it had reasonable grounds, and the law assumes they did not until they prove otherwise. I have no clients yet, so I have no grounds for any prediction about yours.

Which means when a competitor promises you page one in ninety days, they are either holding evidence they are willing to defend, or they are making a representation the law already presumes is misleading. Ask which.

Who owns what

Your domain, your hosting, your Google Business Profile, your analytics and your Search Console are registered in your name from day one. Not mine, not an agency account with your name on a sub user.

This is the single most damaging thing that goes wrong in this industry and it has nothing to do with results. Businesses lose the domain they have used for fifteen years because it was registered by a supplier they stopped paying. If you take one thing from this page and apply it to whoever you end up hiring, make it this one.

How you leave

• Thirty days notice, in writing, and no penalty
• Nothing to hand back, because nothing was ever in my name
• A written list of every account and where it lives, sent within five business days
• No exit fee, no buyout and no clause that makes leaving more expensive than staying

Since November 2023, unfair terms in standard contracts with small businesses carry a penalty rather than simply being void, and each unfair clause counts separately. Read your current contract before you sign mine.

When I will tell you no

If almost nobody searches for your service in your area, I will say so and you should keep your money. If your business runs on referral and repeat work, search may be the wrong lever entirely. If you have no reviews and no intention of asking for any, the map pack stays shut and I cannot open it for you.

Saying this costs me work. It is on the page because "we will tell you no" is worthless as a slogan and only means something written down in advance.