SITES THAT WIN THE JOB
Built by hand around one thing: making it easy to ring you. It loads before your customer gives up, and it works properly on a phone, because that is where they will read it.
websites and Google, done properly
BE THE NAME MACKAY CALLS FIRST.
When someone around Mackay needs your trade, they search, read a name or two, and ring one. I build the website and the Google side so that name is yours, and I show you every month whether it worked.
What I do
No. 01
Websites
No. 02
Local SEO
No. 03
AI Search · AEO
THREE TRADES. ONE OUTCOME: YOU GET FOUND, THEN CHOSEN.
Most jobs are decided before the phone rings, when someone picks who to call off a search they spent twenty seconds on. I work on everything that decides that moment, and nothing else.
OWN YOUR SERVICE AREA
When someone searches your trade in your suburb, the map box gets most of the calls. I work on getting you into it: your Google profile, your reviews, and the pages behind them. You see the movement every month.
BE THE ANSWER
People now ask ChatGPT and Google outright who to call, and the answer gives one or two names. I set your site up so those tools can read it and name you, and I track when they start to.
The packages
PACKAGES, NOT HOURLY MYSTERIES.
Everything I sell is a defined package with defined deliverables. You always know what is being built, what it costs, and what gets measured.
No lock-in contracts. If the numbers I report stop justifying the invoice, I expect you to leave. That expectation is the point.
How it works
FOUR STEPS. NO MYSTERY IN ANY OF THEM.
You will know what is wrong, what it costs and what gets measured before you agree to anything.
Step 1
I look at what you have now
Your trade, your suburb, and whether you have a website worth keeping. Takes about a minute.
Tropic← back
What do you do?
PlumbingElectrical
RoofingBuilding
Do you have a website?
No, not yet
Yes, but it brings me nothing most common
Yes, and it works
How much ground do you cover?
One suburb
A handful of suburbs
A whole city
Step 2
You get the real numbers
I run your site and your Google profile through my own scanner. You see what I see, including what is already fine.
Tropicreport
What I found
Not in the map packfix first
Slow on a phone2.9s
AI crawlers blockedrobots
Reviews are healthyleave it
Step 3
You pick a package off the menu
Fixed scope, fixed price, in writing. You know what is being built before anything starts.
Tropicyour package
Recommended
Growth
Per month
$0
Fixed · in writing
Step 4
It gets measured every month
Named keywords, real calls, real enquiries. If the numbers stop justifying the invoice I expect you to leave.
Tropicmonth 1
Report sent
Five minutes
to read Measured monthly
to read Measured monthly
I ONLY SELL WHAT I CAN MEASURE.
and I only measure what your customers actually do
watch this space
THE WALL OF WORK.
Tropic is new. No client work has shipped yet, and I would rather say that than borrow logos. So the wall holds three demonstration builds, fictional businesses, labelled as demos on every page. Click one and judge the actual work. When real client sites ship, they take these spots, with a link to the live site.
The house tool
Cut out & keep
Mackay report · No. 001
Mackay report · No. 001
FREE SITE REPORT
Send me your website address. I run it through the same checks I run on paying clients, then I read the page myself and write up what I found. A person reading your site, not a PDF a robot made.
Send me your websiteWritten by hand · Back within three business days · No obligation
righto, your turn
TELL ME WHAT YOUR BUSINESS DOES.
I will tell you honestly if I can move it, and what I would do first. If I cannot help, I will say so and point you somewhere useful.
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