Guides
Straight answers to the questions people actually ask, with the numbers in them. No gated PDFs.
Most of what is written about search for small businesses is written to sell something. These are the pages I send people instead, and they contain the numbers I would want if I were the one buying: what other Australian owners actually paid, what the contracts they regretted had in common, and how to check whether the person you are already paying is doing anything at all.
If a guide here cannot be backed by a source, it does not get published.
- What a website actually costs in AustraliaReal figures Australian business owners have paid, from public forum threads: what is normal, what is a red flag, and the ones who paid $30,000 for nothing.
- How to check whether your SEO agency is doing anythingFour checks you can run yourself in under ten minutes, without technical knowledge, to see whether anyone has touched your website.
- SEO for tradies: what actually moves the phoneFor plumbers, electricians and trades, most of the search value sits in one place, and it is not your website. What to fix first and in what order.